Oh JcPenney's

Oh JcPenney's.... I for one am rooting for you. Yes I am the one who wrote you a letter about 10 years ago--thanking you for varrying long length pants after succumbing to wearing highwater jeans and leggings out of necessity. The interesting thing is that I have worked with the Target Execs who have come over to help... and really they know what they are doing. It all comes down to knowing your customer. At Target your custmer was well... everyone from the First Lady Michelle Obama to Middle America. We know however that the stats show that the core customer is women, shopping for their family on a middle income. As for JcPenney's... the customer sounds like it would be the same right ( absent Michelle Obama)? Wrong. What they did was discount the discounters.... people like me who love clearance racks and coupons.. the people who have kept them in business for so long. These customers aren's necessarily only customer who purchase the Worthington brand but people like me who check out the new stuff in the Sephora area and who love, love love, the Nicole Miller line like me. Have they figured out what they did wrong?It sounds like it as they are bringing back the clearance racks ( secret clap--- yeah!).... I'm still waitin for my coupon though, and it better be a good one!